Blogs

Setting SMART goals that are Specific, Measurable, Achievable, Relevant, and Time-Bound by Business Impact are crucial, even for associations and other nonprofits. They are important in getting initial buy-in and continued commitment for your professional association to have an online community platform for your membership. Let’s discuss how you can measure the added value and ROI of your association’s community platform.

The modern association focuses on facilitating members. This requires a different organization of your association. So what should you think about? Mathijs and Dennis have taken you through the Digital Services & Communication Model for associations". The model provides insight into where your association is digitally and where there is growth potential.

Professional associations are communities, more specifically, communities of practice. This type of community is about sharing knowledge and peer-to-peer learning. Though certainly not new, the concept of the community of practice is currently very relevant for professional and trade associations

Modern associations facilitate knowledge sharing and connection among members. They do this year-round, not just during events.

Community building is in the DNA of associations. Every association was created from a shared interest, passion, purpose or mission. Some associations cherish this community dimension, while other associations have lost the sense of community building as the driving force behind their central philosophy and core business activities over time.

‘Members are highly engaged with my association during events and conferences, but afterwards, not so much.’ Sound familiar? It doesn’t have to be that way. With the Yunits Conference Module, you can keep members engaged before, during, and after an event. But how exactly do you achieve that?

Associations struggle with engaging members and connecting them to each other year-round, leading to a lack of perceived value in membership. How can you improve member engagement?

Your industry or professional association is full of knowledge. Not only do (association) experts possess this knowledge, but members also have a wealth of expertise. Sharing this knowledge is key to creating added value for your members. But how do you do that?

You want to build a online community with your members. Way to go! After all, connecting members is a core task of your association, also digitally. Here are some tips on how best to approach this

The digital landscape for industry or professional associations is changing rapidly. This is because members have new needs and expectations from their association. How do you respond to this and make your association grow digitally?